Prologue’s dream team of creative professionals has allowed our site to be nominated for both local and state level awards, and we have received numerous compliments on the design. The time spent upfront scoping the flow has made our service so much easier for our clients to use.”
— Bill Gaul, CEO, Builders Update
An identity built to stand out from the pack.
In the world of online search, we set out to position Builders Update amidst well-known companies like Zillow and Trulia. Building off the map-centric theme of Builders Update’s search tool, we designed logos and icons that call to mind the familiar imagery of new home construction — architectural floorplans, crisp typography and measurement symbols. With a distinct identity in place, we then executed these design elements across the website interface, videos and sales materials.