Creative Direction, Identity Design, Positioning

We needed a branding plan of attack that generated real, tangible results in record time. These guys knocked it out of the park.”
— John Eadie, Founder, Covenant Multifamily Offices

The Covenant Triquetra

The Covenant logo features a Trinitarian knot, or triquetra, connoting unity and strength of character. This symbol incorporates a three-sided shape, symbolizing the three pillars in the firm’s approach: lifestyle, legacy and philanthropy, as well as how the firm defines its clients’ capital: intellectual capital, financial capital, and human capital. The circle connecting the shape symbolizes Covenant’s integral role in the life and long‑term goals of its clients.

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